Real Estate
Report:
Ready to List With a Real Estate Agent?
How To Evaluate Potential Agents!
By Lynn Byrne
A good
real estate agent is worth her or his weight in gold. A good agent will help
you identify a home that is both a good investment and fits your lifestyle. A
good agent will navigate you through the entire buying process, keeping the
deal running smoothly all the way through closing. When you sell your home, a
good agent will market your home with passion, including promoting it to the
local agent community and heavily advertising it.
Problem is, there are lots of agents out there. In any given
market, there are easily thousands of agents. More importantly, your home is
probably your largest financial asset. This is a business decision, and you
want the agent who is passionate about maximizing your
profit!
 How Do You Find That
Agent?
This
report will give you the necessary information to evaluate potential real
estate agents. Since different agents will produce different results, this
process is critical!
Start By Doing Some Research.
Find
out who the most active agents are in your market. You can do this several
ways. First, notice whose names are on the yard signs in your neighborhood. If
a listing agent is very active in your immediate neighborhood, chances are they
may have a ready stable of buyers. Secondly, look in the newspaper and home
magazines. This should give you an idea of who has listings, and where they
are. Pay attention to how professional the ads look! Third, ask your family and
friends. Referrals are one of the best ways to find a good real estate agent.
Finally, call your local real estate office and ask for the sales
manager/broker. Simply ask her or him who their best agent is!
The Initial Phone Call is Revealing!
Once
you have your list of agents to call, place a phone call to each one. Pay
particular attention to the amount of time it takes for them to respond to you.
If they take a long time,
it may mean they’re too busy to work with you. Also, if you are selling your
home, you want a listing agent who will return buyer’s calls quickly
Request Their Marketing Plan
The
most important question you need to ask potential agents is how they plan to
market your property. Ask for a step-by-step marketing plan. Make sure the
agent’s marketing plan includes the following:
1.
Multiple Listing Exposure
2. Advertising. Request samples of their magazine and
newspaper advertising. Make sure it looks professional. The quality of their
ads will affect your home!
3.
Marketing your property to other agents. Make sure your agent will print flyers
and hand them to other agents in the office as well as other nearby offices
likely to have buyers for your neighborhood.
4.
Internet. Ask your agent on which websites she or he plans to advertise your property.
Make sure there is an internet initiative!
The Net Sheet
Make
sure your agent takes you through the “net sheet”. Make sure you both agree on the bottom-line
number. Be leery if the agent agrees with every number you come up with! You
don’t want an overpriced house!
Pricing Your Property
A good
agent will explain the necessity of accurate pricing. She or he will explain to
you the dangers of overpricing, and give an approximate price based on nearby
comparables.
I hope
this informational report was informative. As your local real estate
professional, I am available to answer any questions you have about
aggressively selling your current home or helping you find the “right” home.
You can call me at any time for advice, and please remember that you are under
no obligation or pressure of any kind. I would very much like to help you.
Best Regards,
Lynn Byrne
Palmetto Realty Group
www.lynnbyrne.com
386-566-7503
|
